FUTINA Chairman Liang Xiqiang: Focusing on 'Stock,' 'Health,' and 'Intelligence' in 2025 Lighting Market Development

The past year was not easy, but the new year holds promise!

Looking back at this year, China's lighting industry has faced challenges and grown through trials. Looking forward to the new year, we hope the lighting industry will continue to forge ahead with confidence and create new chapters of development. On this occasion of bidding farewell to the old and welcoming the new, Big Lighting exclusively presents the "2025 New Year Special Interview Series," paying tribute to the past and imagining the future together!

Special Guest

Chairman of FUTINA: Liang Xiqiang

In 2024, the lighting market overall showed a trend of shrinking demand and intensified internal competition. The reasons behind this trend include global economic fluctuations, deep adjustments in the real estate market, industrial chain upgrades, and changes in consumer demand for lighting products.

Over the past year, while adhering to a steady operational strategy, FUTINA has continuously strengthened its market offensiveness. It has made comprehensive efforts in various dimensions such as "product layout, channel expansion, marketing promotion, and brand building." The core has been to cultivate and support dealers to grow and strengthen the market, focusing on the advantages of popular products, along with vigorous marketing promotions and activities to increase and improve terminal outlets. This has allowed FUTINA to take root and expand its presence further in towns, cities, and professional building materials markets nationwide.

Despite the severe internal competition in the market, FUTINA has still achieved a slight year-on-year growth in overall performance, laying a solid foundation for the next stage of growth and breakthroughs. Although facing challenges, we have already explored a stable and suitable marketing system for FUTINA and are confident in achieving continuous growth in performance.

The future development trends in the lighting industry worth noting include health, intelligence, environmental protection, personalization, and youthfulness. In response to these trends, FUTINA has corresponding business layouts and plans: In product development, it will fully focus on the tracks of smart switches and smart lighting to capture a larger market share and continue to delve into niche markets, seizing new consumer opportunities; in marketing strategy, it will accelerate the implementation of a "dual emphasis on electrical and lighting" product layout, deeply cultivate the hardware distribution channel while actively exploring home decoration and engineering channels, and implement the "Hundred-Thousand-Million" project to enhance terminal brand image.

Looking forward to 2025, the lighting market is expected to continue to develop around the three keywords "inventory," "health," and "intelligence." In response to this trend, FUTINA will continue to adhere to the development strategy driven by the dual engines of "electrical + lighting," implementing the "Four Persistences": persist in deeply cultivating the hardware distribution channel, persist in terminal construction without relaxation, persist in continuously enhancing product competitiveness, and persist in comprehensively enhancing the company's market offensiveness. It will also continue to focus on technological innovation and the exploration of new channels and new markets, striving to continuously improve the competitiveness of its products and services.

With the advent of the new year, I extend the sincerest wishes on behalf of FUTINA to the Chinese lighting industry and its colleagues. May we jointly embrace a hopeful and challenging new year, consistently seek long-term paths, counter market uncertainties with the resilience of enterprise development, and may every striver find their place in this era, co-creating a bright future!